Gender specific marketing

gender1  {image source}

I know this may ruffle some feathers, but I’m going to put it out there. What is the big deal about gender specific marketing?

Yes, barbies are marketed towards girls. Did it stop me buying barbies for my son when he was younger? No.

Did it stop me buying matchbox car for my daughter? No.
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Sausage rolls and carrot cake

I’ve noticed lately that my kids seem to be given a lot of lollies and chocolates at school. They won table points, here’s a lollipop. It’s someone’s birthday, here’s a freddo. Don’t get me wrong, I’m not completely opposed to sugar, I just try to limit how much my kids eat it, and also, make sure that if they are having treats, that they are perhaps home cooked cake or a reasonable quality chocolate. Yesterday my kids had a market day at school, and although I asked them not to buy too much junk food, of course, they loaded up on toffees, smarties, mixed lollies and cakes. I probably would have done the same at their age. >